Improving Brand Authority Online

Improving Brand Authority Online

In the realm of building a world-class online business, an important step that can be valuable is gaining high authority. Many customers put their trust and spending towards businesses they feel genuinely confident in – and this confidence is earned by having a...
How color impacts brand recognition

How color impacts brand recognition

Ever wonder why certain brands stand out more than others? Or why particular brands appeal more to you than others do? A large part of this subliminal reaction is associated with the color that the brands use. In fact, certain colors and brands by extension can even...
The Importance of Brand Authenticity

The Importance of Brand Authenticity

In an age of fake news and questionable narratives, consumers are on the look-out for the real deal. Just like how we all want to meet genuine people and nurture honest relationships, we are also searching for organizations, companies, and especially brands that are...