Evaluating Print-On-Demand Services

Evaluating Print-On-Demand Services

“Print-on-demand” as a concept has actually been floating around since the Seventies, long before we had the technology to make it a reality. In those early decades, it was only related to books or other bound publications such as government documents and...
4 Marketing Tips for Small Businesses

4 Marketing Tips for Small Businesses

Small businesses face a lot of challenges, not least of which is figuring out how to make every dollar stretch as far as it can. Desperate to make every dollar do the work of ten, many small business owners end up taking drastic cost-cutting measures, including...
Improving Brand Authority Online

Improving Brand Authority Online

In the realm of building a world-class online business, an important step that can be valuable is gaining high authority. Many customers put their trust and spending towards businesses they feel genuinely confident in – and this confidence is earned by having a...
PowerPoint as a Design Tool

PowerPoint as a Design Tool

Not all of us can afford expensive Adobe programs or have computers capable of running them. Programs like GIMP are free, but have a similarly steep learning curve to Photoshop or InDesign. There is, however, one program that likely came with your computer that you...
How color impacts brand recognition

How color impacts brand recognition

Ever wonder why certain brands stand out more than others? Or why particular brands appeal more to you than others do? A large part of this subliminal reaction is associated with the color that the brands use. In fact, certain colors and brands by extension can even...